top of page

Alain Lord Mounir is a serial entrepreneur, early-stage investor, government advisor and philanthropist. Best known as the CEO of Julia Wine Group, a modern international wine producer and négociant that operates in 6 different continents.




French Canadian entrepreneur, industry pioneer, highly regarded marketing expert, and a man who has surpassed new heights of commercial and financial success are just a few ways people have described Alain Lord Mounir.

Over the last decade, Alain evolved from one of the most successful Wine & Spirits industry icons of his generation to one of the most sought after branding experts, business and motivational speakers.


He is the Founder and Charmain of Vitamine C, a venture capital and equity firm based in Hong Kong. He currently serves as Chairman and Chief Executive Officer of the Vitamine C. He's opinionated and ruthless, strives for big deals and also has a passion for all legal aspects in business; from branding to trademarking and copywriting.

Alain travels between his permanent home in the suburb of Montreal and his equity firm in Hong Kong. He loves crossbow hunting, fishing and downhill skiing and motorsports. And of course, he is a passionate wine collector.


The first thing you need to know when seeking out a mentor is what you're looking to gain from the arrangement.  – Alain Lord Mounir


Enter the Business Mentorship Program in order to secure your chance at a $200,000 grant.

Alain is looking for his next investment. If you run a SME with less than 250 employees, you could win first-hand business advice from Alain Lord Mounir PLUS a $200,000 grant to invest in your business.


To enter, submit your candidacy by email. You will be required to submit your detailed business plan, the scope of your company’s operations, an outline of your goals and objectives for the next 12 months and a brief description in 200 words or less, of why you should be selected.


A panel of judges including Alain Lord Mounir will then assess each entry and chose a winner based on the information provided.



If you would like to contact Alain or his team in respects to investments, charities or advisements - PLEASE DON'T. We wish we had more time in a day - but we simply cannot take on anything more at this time without challenging Alain’s sanity - or that of our team.

Please refer to Alain’s key contacts for anything else we might be able to assist you with.

bottom of page